Rare Stunning 1900 "Lefevre-Utile Biscuits" Trade Card "Exposition Universell"*

Description

Description:  This
Rare 1904  Stunning
Calendar
1900 "Lefevre-Utile Biscuits" Trade Card is advertising they were at the Paris "1900 Exposition Universell".  The Lighthouse on the front cover of ad card is gorgeous. The colors of the card are beautiful golds and greens. On inside of ad card is an angel with a trumpet. On the back of card is a 6 month calendar. Card is in French.
The
Exposition Universelle
of 1900 was a world's fair
held in Paris
,
France
, from 15 April to 12 November 1900, to celebrate the achievements of the past century and to accelerate development into the next. The style that was universally present in the Exposition was Art Nouveau
. The fair, visited by nearly 50 million, displayed many machines, inventions, and architecture that are now nearly universally known, including the Grande Roue de Paris Ferris wheel
, Russian Nesting Dolls
, diesel engines
, talking films
, escalators
, and the telegrapones
(the first magnetic audio recorder.)
The 1900 Paris Exposition Universelle was so expensive to organize and run that the cost per visitor ended up being about six hundred frances
more than the price of admission. The exhibition lost a grand total of 82,000 francs after six months in operation. Many Parisians had invested money in shares sold to raise money for the event and therefore lost their investment. With a much larger expected turn out the exhibit sites had gone up in value. Continuing to pay rent for the sites became increasingly hard for concessionaires as they were receiving fewer customers than anticipated. The concessionaires went on strike, which ultimately resulted in the closure of a large part of the exposition. To resolve the matter, the concessionaires were given a fractional refund of the rent they had paid. The financial consequences of the 1900 Exposition Universelle were devastating for many Parisians and led to the decision to end the streak of international fairs with the 1900 loss.
The Art Nouveau
(“New Art”) style began to develop in the 1880s and became fashionable in Europe and the
United States
during the 1890s. The art form takes inspiration from the natural world, drawing references from botanical studies and deep sea organisms. Fluid twisting, curving lines and a “whiplash” effect are the trademarks of the natural art form. The art form
took shape in works ranging from painting to sculpture and most notably architecture, appearing famously throughout the 1900 Paris Exposition Universelle. Structures such as the Porte Monumentale entrance, the Pavillon Bleu and the Grand and Petit Palais were largely oriented around the Art Nouveau theme. Though Art Nouveau was showcased in the 1900 Exposition it was minutely used in the 1889 Paris Exposition by Emile Galle in a glass work project. The small piece was the beginning of a massive fair to come based very much on the art form."
Measures 3" W x 4-3/4" H. Card closed.
Condition: Corners and edges are worn.
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